#WHITNEY SSM A WEBFONT LICENSE#

Typefaces for catalogs and brochures need to be narrow enough to work in crowded environments, yet energetic enough to encourage extended reading. The nine degree angle, a recurring motif in the typeface, echoes the design of the Whitney Museum’s original home at 945 Madison Avenue, designed in 1966 by Marcel Breuer. Designed to satisfy the opposing requirements of museum publications (for spatial economy) and facility signage (for clarity at a distance), Whitney uses compact, energetic, and open letterforms to remain engaging and legible at any size. A commission from the Whitney Museum of American Art, Whitney is a sans serif in the ‘humanist’ style, with letterforms shaped by kinesthesia rather than pure geometry. The Whitney typeface was designed by Tobias Frere-Jones in 1996, and redeveloped in collaboration with Jonathan Hoefler beginning in 2000. True up at the end of each calendar month.Ī type family originally developed for New York’s Whitney Museum, Whitney contends with two different sets of demands: those of editorial typography, and those of public signage. For campaigns where number impressions is unknown until the end of the campaign, you can If you know the number of impressions the campaign requires, that amount can be ordered before theĬampaign begins. Prices reflect this, making it much less expensive to use a Digital Ad license. Have consistent pageviews month-to-month whereas advertising impressions can vary wildly month-to-month.

There are a few reasons, such as the Digital Ads EULA having terms that enable usage in digital ads and onĭigital advertisements also have different usage patterns compared to websites.

#WHITNEY SSM A WEBFONT LICENSE#

HTML5 ads use webfonts, so why purchase a Digital Ads license rather than a Webfont license? May be shared with third parties who are working on your behalf to produce the ad creatives, however you We'll supply a kit containing webfonts that can be used within digital ads, such as banner ads. You can use this type of license to embed fonts into digital ads, such as ads built using HTML5.

Whitney ssm a webfont